Or do you want to be the "person" people turn to because you always brighten their day, or teach them something new. Scott gets you thinking about your customers as human beings, people who want to know more about you, people who want to know about your product. Tens of millions of views of me on stage. Even the most complex of topics was presented in such a way that I, not too far removed from being a peasant in terms of my technological savviness was able to understand. It is very conversational, casual and amusing.
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It gave me chills when I heard it for the first time when I was 8, and it still does today. He then discusses the value of being considered an expert and trust.
From someone who is incredibly new to the industry, who never really understood marketing from a traditional standpoint, a lot of the examples and tips seemed very fundamental. Excellent, great book on reminding us to be authentic.
Make few tiny videos and audios on your business and have few faq pages, support pages, how to pages. It's what comes naturally, not being forced to do things that make you uncomfortable.
It truly is a different stxrt. I think this book is less about not-marketing and more about not heeding the advice given in the past thirty years in books of the same genre. This book isn't a straightforward this is how you do twitter, facebook etc. It's social media spam and it needs to stop. ComiXology Engagung of Digital Comics. I accepted every friend request on Facebook to make up for my lack of popularity in high school.
The headline to this review refers to Stratten's commitment to social media, particularly to Twitter. But if you start following him on Twitter, you'll discover that despite all his injunctions to be genuine and to interact, he doesn't bother to reply to all his messages, even to say thank you for a compliment on one of his videos.
UnMarketing – Stop Marketing. Start Engaging.
I look forward to reading his other books and hope sometime to see one of his keynotes. That one chapter should probably be removed from every copy of every book so that it can be revised to make sense. So why do we still keep trying the same stale marketing moves? Hardcoverpages. Start Free Trial No credit card required. Refresh and try again. Best business book I have read in a long time, maybe everand I am already helping my company adopt unmarketing principles.
However, I had to question even his Canadian credentials in his long rambling dissertation on why he's now drinking MacDonald's coffee rather than Tim Horton's of course if you take three sugars in your coffee no wonder mafketing. don't realize how bad both these chains' coffee is.
There's markeying. lot of practical advice, practical examples, and practical We are going to learn from branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. Dec 30, Ivan Ralchev rated it really liked it Shelves: I gave UnMarketing a 5-star rating because it connected with me on thoughts I've had as a consumer for many years.
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated
On this historic day, 50 years ago, one of the greatest speeches in history was given. A few months ago, I went viral.
Social media is as simple as looking at it as a networking event without the need to drive there or the chance of getting cornered by the "creepy guy with scotch. If you're ready to stop marketing and start engaging, then welcome to UnMarketing.
Some of the suggestions may not be available anymore sngaging if you are new to social media, you may not know about other alternatives. View table of contents.
So just try to avoid these seven deadly social media sins, and you'll do just fine: However he writes it in a way that is funny and engaging. I loved the chapter on Lush 52 and engagement in the retail stores. Even worse is tagging people just so they'll think it's about them and they will come look, or inviting your entire Facebook network to your event in San Jose tomorrow night when most live so far away, they would never come.